Under a ridiculously short deadline (roughly 2 hours), I came up with this concept and with construction help and engineering from fellow designers Alex Bates, Isabel Uria, Shin Wakabayashi, and Noel Boland delivered a prototype the following day.
This jumbo sized container was for Google’s “Unboxing Event”.
It was used to promote its new store and products.The boxes, were designed as a puzzle, each piece carrying a different product. They were sent as a single gift wrapped present to major influencers who then vlogged and posted videos of the box on YouTube.
Some interesting facts…
-Over nine million YouTube Views.
-When receiving the award, I was told that this was physically the largest entry ever received. (well over 2 feet cubed. )
-Over 2,000 entries in the How Design Live competition, was told it took the judges approx. 3 days to view all
This was a truly collaborative effort, it is one thing to conceive of a project and another to produce. In all my years of designing, I’ve never seen more team work to deliver a project Thank you to all who touched this… the designers, production , the assemblers in Mexico and Teresa Garner the Account Manager.(also marketing for submitting)
A big thank you also to the Staff at How Design Live, the judges who slogged through the entries and the many sponsors of event.